Digital Marketing Specialist Job at Robert Half, Raleigh, NC

  • Robert Half
  • Raleigh, NC

Job Description

Employment Type: Contract-to-Hire (6 Months)

Position Overview

We are seeking a Digital Marketing Specialist to support digital marketing initiatives, including website management, email marketing automation, SEO optimization, and AI-driven campaign performance.

Key Responsibilities

  • Manage and optimize website content using WordPress .
  • Develop and execute email marketing campaigns, lead nurturing workflows, and marketing automation through HubSpot .
  • Implement SEO strategies, including keyword research, content optimization, and performance tracking using Semrush .
  • Leverage AI-powered marketing tools to improve campaign performance, content, and workflow efficiency.
  • Analyze digital marketing metrics to identify opportunities to increase engagement and conversions.

Required Qualifications

  • 2–5+ years of digital marketing experience.
  • Strong proficiency in WordPress/CMS management.
  • Hands-on experience with HubSpot for email marketing, lead nurturing, and automation.
  • Strong understanding of SEO , keyword research, and Semrush .
  • Experience using AI-powered marketing tools for campaign optimization and analytics.

Job Tags

Full time, Contract work

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